前景
prospect
我国专业音响灯光行业正处于成长期向成熟期过渡阶段，市场竞争激烈，但国内企业经过多年的发展已经迅速成长起来，一批成立较早、发展较快的国内企业，已经逐渐成为国内专业音响灯光市场的主角。据统计，经过多年的发展，2011年我国专业音响灯光行业的市场规模已经超过365亿元，增长率在11%以上。
China's professional audio and lighting industry is in the transition period from growth to maturity, and the market competition is fierce. However, after years of development, domestic enterprises have grown rapidly. A number of domestic enterprises with early establishment and rapid development have gradually become the main players in the domestic professional audio and lighting market. According to statistics, after years of development, the market scale of professional audio and lighting industry in China has exceeded 36.5 billion yuan in 2011, with an increase rate of more than 11%.
当今，我国专业音响灯光行业的发展已经达到一定的标准，呈现出以下特点：1、生产企业数量基本稳定，品牌化程度越来越高；2、产品的价格逐渐透明，行业利润率趋于下降；3、竞争手段走向多样化；4、渠道商能力提升迅速，渠道发展进一步完善；5、用户使用水平有待提高。
Nowadays, the development of professional audio and lighting industry in our country has reached certain standards, showing the following characteristics: 1. The number of production enterprises is basically stable, and the degree of branding is getting higher and higher; 2. The price of products is gradually transparent, and the profit margin of the industry tends to decline; 3. The means of competition are diversifying; 4. The ability of channel merchants is improving rapidly. The channel development is further improved; 5. The level of user use needs to be improved.